The Beast of the East
As The Beast of the East and Storm Emma causes chaos across the United Kingdom, BBs Beauty & Brows want to ask our customers, both old and new to stay safe and warm while we experience this short spell of adverse weather conditions. It might be oh so cold outside, but we’ve got some crazy news that you just have to read!
While freezing your bottom in near-zero temperatures (and – minus conditions in some places!) might cause coughs, chapped lips and chilblains, the current frosty climate actually works wonders for your complexion. Turns out, women have been deliberately freezing their faces for centuries. Wise to the beautifying benefits of cruel climates, it’s a traditional Ayurvedic concept – beloved for its ability to grant your skin an enviable ‘je ne sais quoi’. (AKA: An indefinable quality that makes something distinctive or attractive)
‘Icing’ (otherwise technically known as Cryotherapy) works wonders for dulled, lack lustre complexions. You know the pretty ‘healthy’ look your skin has after a brisk, bracing walk in wintertime? Well, you can mimic that poreless, carved marble-clarity (without risking a sniffle) and here’s how. All you need is ice cubes (and ten minutes spare minutes in the comfort of your own home).
By rapidly constricting blood vessels, ‘icing’ works to take down redness, minimise the visibility of pores, reduce inflammation which is fantastic if you’re suffering breakouts, and instantly diminish puffiness. The latter is great if you’ve had a heavy weekend of fun and drinking. It’s also the perfect quick-fix when you look a bit… ‘meh’ – instantly revitalising fatigued, tired faces.
As a result of ‘icing’, everything will soon look a little ‘lifted’ and firmer, with far fewer unwanted bulges and bumps.
All you need to do (at your own risk!) to take an ice cube from the freezer and follow our instructions. While plain water ones are absolutely fine, think about making some chamomile tea ice cubes which are great for soothing or better still try some supercharged options with berries and echinacea in them to help recapture your youthful glow.
Here’s how an ice cube can make all the difference! After cleansing/showering/steaming… whatever your usual morning-time skin care routine involves, simply place an ice cube in a muslin cloth and simply sweep all over your complexion. It’s suggested that you pay attention to any areas that need a little extra ‘help’ – such areas might include eye bags and dark circles, for example.
Once complete, simply finish with a gorgeous toning spritz. As soon as your face is almost dry, apply your serum/day cream/sun cream as you would usually. You’ll find that your beauty products will absorb much more quickly. What’ more, you may also find that your make up glides on seamlessly (that’s if you still need it!).
Want to look well-rested in a few moments? Try this simple yet effective technique in the comfort of your own home and see the results for yourself. One word of wording though- if you are susceptible to broken capillaries, avoid this DIY beauty treatment. Why? This is because the rapid vasoconstriction can contribute to thread veins if you’re ‘icing’ too regularly.
This skincare SOS treatment is best reserved for mornings-after-the-night-before, or special occasions when you need to look fabulous, fast!
(Please note, BBs Beauty & Brows do not offer this DIY treatment in any of our stores)
If you are looking for a professional, walk in salon, get in touch to book an appointment, or simply call in when you are next in the local area. With salons in both Leicester and Peterborough, BBs Beauty & Beauty are here to help with all of your makeup, beauty and holistic therapy needs.